Townsquare Media of Lafayette has signed as the exclusive radio partner of Ragin’ Cajuns athletics as part of a new deal finalized this week. The Louisiana Ragin’ Cajuns and Learfield, the university’s exclusive athletics multimedia rights holder, is set to announce details of the partnership which includes broadcasting on some of the Lafayette market’s most listened to radio stations and live streams.
For the next five years, fans will be able to tune their dials to hear Ragin’ Cajun game action on Townsquare Media of Lafayette stations KHXT 107.9 FM, KPEL 1420 AM, KPEL 96.5 FM and KROF 960 AM. Coverage in the new agreement begins this fall and includes all football, men’s and women’s basketball, baseball and softball games.
We’re excited to sign this new five-year agreement with the Ragin’ Cajuns and Learfield,” said Mike Grimsley, Lafayette Market President for Townsquare Media. “As the flagship and proud supporter of the university for the last 25 years, we look forward to another 25 years. Geaux Cajuns!"
As part of the overall rights relationship, Learfield will manage all aspects of the Ragin’ Cajuns radio network. Learfield’s Ragin’ Cajuns Sports Properties is the Lafayette-based team that works alongside Director of Athletics Dr. Bryan Maggard and the athletics administration.
“We are very excited to benefit from yet another area of expertise of Learfield and Ragin’ Cajuns Sports Properties,” said Dr. Bryan Maggard, Louisiana Director of Athletics. “Their knowledge, coupled with a continued relationship with Townsquare Media, will provide an outstanding platform to reach the Ragin’ Cajuns fanbase, while enhancing our overall brand throughout Lafayette, Acadiana and the state of Louisiana.”