NewsCovering Louisiana


King cake baby ‘too sensitive’ for Facebook, Mandeville company has ads removed

Posted at 3:38 PM, Jan 10, 2019
and last updated 2019-01-12 10:35:19-05

Facebook has deemed king cake babies as too “inappropriate” for the social media platform.

A Mandeville-based marketing firm was shocked to receive a notice from Facebook following a post for their annual ranking of king cakes. The post features the little plastic babies traditionally found in king cakes during the Mardi Gras season.

The company, Innovative Advertising says that Facebook blocked their ads featuring the nude babies with a statement that read. “This ad isn’t running because it includes an image or video depicting excessive skin or nudity, which includes medical diagrams depicting external organs of reproduction, breasts or butt. This kind of material is sensitive in nature.”

The group says that this was a shock to them, noting that the babies are a “time-honored Mardi Gras tradition symbolizing baby Jesus.”

“We are shocked that Facebook would censor the king cake baby, one of the quintessential traditions of the Mardi Gras culture,” Jay Connaughton, managing partner of Innovative Advertising, the creators of King Cake Snob, said. “Obviously the folks at Facebook have never tasted the sweet deliciousness of a traditional or filled king cake. If they had, they would understand the deep passion that runs in Louisiana for king cakes of all varieties, and the little babies that live inside them.”

The original post was for King Cake Snob was taken down by Facebook, however, the group is continuing to post with blurred bodies and censor bars. So far, Facebook hasn’t responded to the issue.