A female Santa? Survey asks people to rebrand Santa Claus for 2018

Posted at 8:47 AM, Dec 14, 2018
and last updated 2018-12-14 09:51:42-05

The image of Santa Claus has remained relatively unchanged for decades. Ask anyone to describe the “jolly old elf” and they’ll list out all the well-known identifiers: a white beard, red suit, and a round belly.

So what would Santa look like with a 2018 makeover? One company, Graphic Springs, put out a survey to 400 people asking how they would rebrand the Christmas icon. With the most popular responses, the company then asked 4,000 people from the US and UK what they thought about this “Modern Santa.”

Some of the most popular suggestions give Santa an updated look including tattoos, a slimmer figure and a new hairstyle. Ten percent of respondents said that Santa should make the change to female while around 20 percent said they would like to see a gender neutral Santa.

Other suggestions include a technologically advanced Santa who uses an iPhone and upgrades his sleigh for a flying car or hoverboard. Sixteen percent said that Santa should probably start using Amazon Prime as his source for gift giving.

But despite all the suggested changes, most say that Santa should remain just as he is. 70 percent say his gender is perfectly fine as male and over 50 percent say that he wouldn’t need to look younger, shave his beard or go on a diet to appeal to those in 2018.

The survey, according to the website, was conducted between October and November 2018 and included responses from those 18 to 65 years of age and older.

The full survey from Graphic Springs can be found, here.