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Upside Downs to Join Forces with Ella’s Endeavor

Posted: 10:40 AM, Jun 08, 2018
Updated: 2018-06-08 11:40:55-04

 Upside Downs is joining forces with Ella’s Endeavor to expand their new-parent basket program.  Ella’s Endeavor will now be a division of Upside Downs and, together, the goal is to be in every hospital in Louisiana by the end of the year reaching as many families as possible. 

Upside Downs has provided new-parent baskets to families in Southeast Louisiana who have given birth to a baby diagnosed with Down syndrome since it began in 2016. Ella’s Endeavor, based out of Lafayette, also provides new-parent baskets to families – even providing a basket to Upside Downs’ founders Beau and Michelle Brooks.

"Merging with the organization that we received a basket from just made perfect sense," said Upside Downs President Beau Brooks. "Now we will be able to be in more hospitals, cover more areas and ultimately achieve our goal of providing new parent baskets to the entire state of Louisiana."

These gift baskets include a plethora of baby items. From gift cards to toys to mittens and socks, these baskets cover it all. Each basket will contain a personalized letter from other parents that will reassure families that it everything is okay. 

Alyssa Soileau, founder of Ella’s Endeavor will now become the Director of New Parent Baskets for Upside Downs. 

"I am excited about the opportunity to join the Upside Downs family," said Soileau. "We just want to let new families know that we are the lucky ones and show them the "upside" of Down syndrome." 

Upside Downs is looking forward to this new adventure. Without the support of local families and the community, this would not be possible. 

For more information about Upside Downs and Ella’s Endeavor, click HERE