With more people at home, that means more people are shopping from home. And for the Cane River folks that means pecan sales are starting to add up.
“Luckily for us, we were already in the mail order business and we already had a mail order apparatus set up,” says Cane River’s Chief Nut (yep!) Officer Jady Regard. “So we were able to transition, but a little more effort into our mail order.”
It’s what they already did, but it happened at a time that’s usually Cane River’s slowest sales period. That was good news.
And Cane River backed it up by running a promotion that allows customers to nominate heroes on the front lines of the Corona battle, and those who are selected, get a dozen pecan cookies. Customers can send in notes, emails or videos, and sing the praises of someone they know who is out there fighting the good fight. An initial run of 25 cookie “thank you’s” went out this week, and the company is expected to do it again very soon.
Regard says that idea was about way more than marketing the New Iberia company; it was really about doing the right thing. “I just think there’s a lot of power in that, a lot of power in companies doing something for their customers, and really, that was the genesis of it.”
There were some initial concerns about the company’s Pandemic viability--they did ponder the immediate future. But Regard says it appears the timing—hopefully--will all work out for Cane River.
“And I still thought because we are such a seasonal company—we sell pecans year-round, every day—but we sell a lot of pecans in November and December so we could probably weather the storm. The only unknown right now is what the economic hangover will look like.”
One more thing – the surprising increase of shipping of pecans means Cane River Pecan Company can keep each of its nine full-time employees gainfully employed.
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