LAFAYETTE, La. (November 9, 2020) -A holiday tradition is going virtual this year. Shoppers may not see the iconic red kettle and bell ringers at store entrances this year. Due to the coronavirus, the annual Salvation Army Red Kettle Campaign will be predominantly digital this year.
Traditional kettles may still be found at some stores, but the numbers have significantly decreased.
Donations can now be given at the register during checkout at local retailers, and online donations can be given at LafayetteKettle.org.
In addition to the traditional red kettles and the familiar ringing bell, The Salvation Army has placed smart chips and QR codes on Red Kettle signs allowing shoppers to simply "bump" or scan their phones to make digital donations. Shoppers will be directed to a donation page that accepts Apple or Google payment options.
The Salvation Army's Red Kettle Campaign has been in existence for over 100 years, and funds for this fundraiser are used all year long.
Donation provides toys for kids, a shelter for the homeless, food for the hungry, services for the young and old, and countless other social service programs throughout the year.
Last year, the Salvation Army raised $150,000 during the kettle campaign. Those donations provided help and hope to the 3,142 people with 21,302 meals, 11,409 nights of shelter, and so much more.