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Blue Bell releases first new ice cream flavor of 2020

Cookie Dough Overload
Cookie Dough overload bluebell.jpg
Posted at 6:01 AM, Mar 02, 2020

Blue Bell has released their first brand new ice cream flavor of 2020.

The company announced on Monday, March 2 that "Cookie Dough Overload" will be available in stores in half gallons and pints for a limited time.

Cookie Dough Overload is described as a vanilla ice cream with hints of brown sugar, loaded with chocolate chip cookie dough, peanut butter cookie dough and fudge cookie dough pieces.

This the first ice cream offering to feature fudge cookie dough pieces.

Blue Bell says other new flavors will debut later this year along with other fan favorites.

The flavor Red Velvet Cake made a return to stores shelves in February.

For more information about Blue Bell, visit their website.