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Dream season means LSU merch is a hot commodity

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Posted at 2:18 PM, Jan 01, 2020

LSU merchandise was a hot seller across Baton Rouge during the holidays, and those strong sales are expected to carry on into early 2020, with the Tigers facing Clemson in the College Football Championship game on January 13, our media partners at The Advocate report.

About 500 businesses are licensed with LSU to produce official products, ranging from T-shirts and caps to original artwork, the newspaper reports.

Brian Hommel, director of LSU Trademark Licensing, said the team’s 14-0 record has contributed to an increased demand for purple and gold items. But the exact size of that increase won’t be known for a while, the Advocate reports.

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