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Blue Bell introduces new Salted Caramel Cookie flavor

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Posted at 6:05 AM, Aug 26, 2019
and last updated 2019-08-26 07:05:56-04

A new flavor of Blue Bell Ice Cream his hitting store shelves before the Labor Day holiday.

"Salted Caramel Cookie" will be available in half gallon and pint sizes for a limited time beginning Monday, August 26.

The ice cream is described as a rich, creamy caramel ice cream loaded with vanilla crème filled cookies and salted caramel swirl. The creamery says that the flavor is sure to satisfy those sweet and salty cravings.

“Our new Salted Caramel Cookie Ice Cream is a perfect combination of sweet and salty,” said Jimmy Lawhorn, vice president, sales and marketing for Blue Bell. “What makes this flavor stand out from all of the others is the cookie. The vanilla crème filled cookie balances the caramel ice cream and salted swirl perfectly.”

The company says that the Happy Tracks, a creamy vanilla ice cream loaded with chocolate-coated peanut butter cups and a dark chocolate fudge swirl, has also made a return to store shelves this month.

“Salted Caramel Cookie and Happy Tracks are great additions to the ice cream aisle as we transition to the fall,” Lawhorn added. “Our flavor cravings may change during the cooler months, but a love of ice cream never goes away.”

For more information about Blue Bell and for a complete list of flavors now available in stores visit www.bluebell.com.