Blue Bell says it is working with law enforcement to locate those involved in a video that shows a woman licking a new tub of ice cream and returning it to the shelf.
The video was posted to social media over the weekend and has been shared numerous times.
It shows a woman licking the ice cream in a tub, replacing the lid and returning the product to the freezer shelf. The video can be seen below.
What kinda psychopathic behavior is this?! pic.twitter.com/T8AIdGpmuS— Optimus Primal (@BlindDensetsu) June 29, 2019
Blue Bell says that food safety is its top priority and that the incident will not be tolerated. According to the company, law enforcement, retail partners, and social media platforms are working with Blue Bell to locate those involved.
Read the full statement from Blue Bell, below.
We want to thank our consumers for alerting us to the incident this past weekend of a video posted to social media showing a Blue Bell item being tampered with. We take this issue very seriously and are currently working with law enforcement, retail partners and social media platforms. This type of incident will not be tolerated. Food safety is a top priority, and we work hard to provide a safe product and maintain the highest level of confidence from our consumers. During production, our half gallons are flipped upside down and sent to a hardening room where the ice cream freezes to the lid creating a natural seal. The lids are frozen tightly to the carton. Any attempt at opening the product should be noticeable. We will continue to monitor this situation.
The location of the incident was not given, but numerous posts on Twitter claim that the woman is from San Antonio.