Ben & Jerry’s is hoping to roll out CBD-infused ice cream to fans across the US, once it’s legal.
The ice cream company based out of Vermont says they are eager to be a part of the growing food trend of adding cannabidiol or CBD to foods.
The only hang-up is that CBD in food and beverages is not legal at the federal level. Ben & Jerry’s says that change is on the horizon. Friday, the FDA set a public hearing for the legalization of CBD-infused food and beverages. The company submitted a comment in support of that legalization.
“We’re doing this for our fans,” said Ben & Jerry’s CEO Matthew McCarthy. “We’ve listened and brought them everything from Non-Dairy indulgences to on-the-go portions with our Pint Slices. We aspire to love our fans more than they love us and we want to give them what they’re looking for in a fun, Ben & Jerry’s way.”
Ben & Jerry’s says that the CBD, once legal, will be sourced from their home state of Vermont.
According to CNN, The FDA hearing Friday will hope to “identify and collate all available data to help us answer these questions in order to make sure that the American public is protected — including to the extent CBD is being introduced into our food supply or other common consumer products,” Michael Felberbaum, an FDA spokesman.