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Coach Robe limited-edition merchandise now on sale

Fans flooded Ragin' Cajuns Store Friday
Posted at 5:36 PM, Feb 14, 2020
and last updated 2020-02-14 18:55:29-05

LAFAYETTE, La. — The University of Louisiana at Lafayette is honoring the late Coach Robichaux with a new line of limited-edition merchandise. The 36 Collection: Coach Robichaux Legacy Line includes men’s and women’s apparel, hats and other items. Each product features a commemorative logo that combines the No. 36 and the signature of longtime University of Louisiana at Lafayette head baseball coach Tony Robichaux.

Robichaux died July 3, 2019. He secured more than 900 wins in his quarter-century career at UL Lafayette, the most of any coach in the baseball program’s history. His uniform number was 36 throughout his tenure, UL Lafayette’s associate director of trademark licensing Leslie Saloom noted.

“Following Coach Robichaux’s death, 36 emerged as a symbol of his contributions to the University, to the athletics program and to the community beyond campus. It was only natural then for the collection to carry this number as an immediately recognizable tribute to him and his legacy,” Saloom said.

The product line is a collaboration between the University and the Robichaux family.

“Our family is honored and blessed to partner with the University of Louisiana at Lafayette to further the legacy of Tony Robichaux, husband, father and community mentor,” said Justin Robichaux, the coach’s son and a former Ragin’ Cajuns baseball player. “Though we continue to mourn, we find comfort in knowing that the values and convictions he instilled in everyone he touched remain rooted in the Ragin’ Cajuns community that he loved and that loved him in return.”

The 36 Collection will be available throughout baseball season. Initial items include apparel, hats, wooden baseball bats and rubber bracelets. The bracelets feature “Robe-isms,” motivational phrases the coach weaved throughout his pep talks and public speaking appearances.

Other merchandise will be added as the season progresses, Saloom said. The Robichaux family will receive a portion of proceeds.

The 36 Collection debuted Friday in conjunction with the home opener of the 2020 Louisiana Ragin’ Cajuns Baseball season. Fans rushed the Ragin' Cajuns Store at Russo Park as soon as doors opened at 3:30. Events at Friday's game and throughout the weekend will commemorate Robichaux. A statue of the late coach will be unveiled Saturday during an invitation-only event at Russo Park.

The merchandise will be available at other Ragin' Cajun Store locations next week and will eventually be available online as well.