Sonic Drive-In chooses Lafayette as test market for new Order Ah - KATC.com | Continuous News Coverage | Acadiana-Lafayette

Sonic Drive-In chooses Lafayette as test market for new Order Ahead app feature

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Sonic Drive-In / Order Ahead App Sonic Drive-In / Order Ahead App

Lafayette is getting the opportunity to test drive a new ordering service from Sonic Drive-in. 

Last week Sonic Drive-In rolled out its newest mobile app feature for customers. Those with the app will be able to order menu items ahead of time. The company says that this feature will ensure that those who use the app are the very first in line with no waiting.

"The drive-in restaurant format is uniquely designed for personalization and fast service, and guests know SONIC as a place that offers unparalleled customization. The introduction of the Order Ahead feature within the mobile app elevates the strong differentiators of the SONIC brand," said Jose Dueñas, Sonic Corp. chief brand officer. "Expanding to a full market allows us to test customer communication and marketing of the new feature in preparation for a national rollout this fiscal year." 

The company says that Lafayette guests will experience the customization and convenience of the Order Ahead process, plus receive a one-time $5 credit in their SONIC mobile account after their first order as a thank you. 

Full details are available in the SONIC mobile app once downloaded.

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