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Jul 12, 2010 3:48 PM by Melissa Canone

YMCA Is Now Known Officially As Just "The Y"

CHICAGO (AP) - The YMCA is now known officially as just "the
Y."
The Chicago-based U.S. nonprofit announced Monday that it is
changing both its logo and name to "the Y," marking its first
branding change in 43 years. The switch comes after more than two
years of research indicated many people don't understand what the
group does. Officials with the Y say they hope the new logo will be
more inviting.
The group's mission is to strengthen communities by focusing on
youth development, healthy living and social responsibility.
The new name applies to the group nationally, but individual
locations will still be referred to as YMCAs. The transition is
already under way and should be completed within five years at
locations in more than 10,000 communities across the country.

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