Jul 13, 2014 2:06 PM by Natalie O'Neill - The New York Post
Women see red when they spot other ladies wearing the sexy color, a new study claims.
Females view other females dressed in red as a sexual threat - prompting them to fiercely guard their man, according to the study from University of Rochester.
If you're a gal who wants to make friends with other gals, don't wear the color, the lead researcher said.
"When women are out in red and they are getting the cold shoulder from other women ... they are giving off the perception of a romantic competitor," Adam Pazda, who headed the study, told ABC.
For the experiment, researchers showed dozens of women photographs of other women dressed in the colors red, white and green.
They asked participants, "How interested in sex is she?" and then to rate each gal on a scale from "No, not at all" to "Yes, definitely."
They concluded that ladies in red send out a "sexual receptivity cue" - signaling that they are more up for a roll in the sack.
Other women pick up on that, which triggers a "mate-guarding" instinct, according to the study, which was published on Friday in the Personality and Social Psychology Bulletin.
The study also asked participants to rate how sexually faithful and financially responsible the woman was based on the color she wore.
Ladies in red received more derogatory comments than women in white or green.
"We tend to take color for granted," said Pazda, a graduate student from the University of Rochester.
"It's not just a pretty thing in our environment that adds to the aesthetic experience in the world. Behind the scenes, it can affect us psychologically in the way we perceive others or ourselves."
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