Mar 15, 2013 3:52 PM by MELISSA CANONE
The Web.com Small Business Forum series is making its way to Lafayette on Thursday, March 21 to help local small business owners (SBOs) grow and compete online. The way we buy goods and services has radically shifted over the past decade. Unfortunately, this shift has also handcuffed many SBOs.
From web design to email marketing to social media and SEO, these SBOs are struggling to keep up with the online shift. According to a recent survey by Web.com and NAWBO, reaching and acquiring new customers is the primary challenge keeping SBOs up at night. To better understand why, consider this:
· 70% of the B2B sales process is now conducted online - SiriusDecisions, 2012
· Content marketing, social media and SEO are the three primary focus area among marketing professionals worldwide - eMarket.com, 2012
· But small business owners aren't comfortable with these tools; in fact, less than 30% of female small business owners feel comfortable implementing social media marketing & search engine optimization campaigns - Web.com & NAWBO, 2013
The Web.com Small Business Forums are free seminars and networking events provided to help SBOs in each Web.com Tour market improve the ROI of their marketing dollars. You will learn how to share the latest small business trends and online marketing methods.