Sep 13, 2010 12:24 PM by Melissa Canone
NEW YORK (AP) - Wal-Mart is introducing the first cell phone
plan that uses the chain's own branding, further demonstrating its
clout in getting special deals from wireless carriers.
The Wal-Mart Family Mobile service will run on T-Mobile USA's
network. Unlimited calling and texting will cost $45 per month for
the first line and $25 for each additional line for the family. The
Wal-Mart-branded service will be offered starting next week.
Since last year, Wal-Mart Stores Inc. has been the exclusive
seller of the Straight Talk service, which runs on the Verizon
Wireless network. Wal-Mart is also trying out another service from
Sprint Nextel Corp.