Apr 25, 2013 11:34 AM by Press Release

UL Lafayette Sales and Research Lab Grand Opening

UL Lafayette Sales and Research Lab Grand Opening The Department of Marketing and Hospitality at UL Lafayette will host the grand opening of its new state of the art Northwestern Mutual Sales & Research Lab on Thursday, April 25, 2013 from 6:00pm to 7:30pm in the lobby of Moody Hall located at 214 Hebrard Boulevard in Lafayette.

Funding for the lab was provided by a State of Louisiana Board of Regents Support Grant and over $300,000 in private donation pledges from several principles at Northwestern Mutual Insurance in Lafayette.

The ultimate objective of the new facility is to provide the region with ready access to a pool of well-trained potential sales and marketing employees ready to make an immediate impact on any organization they join. It will serve as a joint resource for UL and the regional business community for recruitment, training, presentation, and research purposes. The technology enhanced facility has been designed to create an experiential learning environment that facilitates innovative teaching and relevant research in the areas of sales and marketing research.

It will support student applied practice in professional sales, participation in national and international competitions, increased interaction with area sales professionals, and increased preparation for immediate impact in professional selling and marketing career pursuits.

In addition to enhanced teaching opportunities, faculty will also use the facility for research in professional selling, sales management, cross-cultural negotiation, business-to-business marketing and marketing research.

UL student teams have recently used the new facility to prepare for top place finishes at several nationally recognized competitions, including winning the overall Team Championship at the 1st Annual International Collegiate Sales Competition hosted by Florida State University held October 19-21, 2012 and 1st place in the team competition at the regional Bayou Sales Challenge at Nicholls State University in April, 2013.



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