Covering Louisiana

Oct 8, 2012 4:46 PM by KATC

Tony Chacheres to Launch Bold Seasoning

Louisiana will be the launch site for Tony Chachere's newest product-Bold Seasoning.

"As a Louisiana-based company doing business around the world, it is fitting that we introduce our newest product to our Louisiana customers who helped make us the leader in Creole seasonings and food products. Our new Bold Seasoning is a direct response to consumers who have been asking for a spice blend that retains the wonderful flavors unique to our products but with an added kick of heat that people have come to expect from our South-Louisiana Creole cuisine. We're thrilled to present Bold; it is not only the first seasoning blend we've released in more than 20 years, but it's also our spiciest blend to date. We believe we have delivered an incredible Creole spice with a Bold, new flavor combination that people in Louisiana and around the country will enjoy just as much as they have our traditional spice blends," .

Marketing Director Celeste Chachere says the product will be available in most Louisiana stores beginning in late October, but that it is also available now through the website at http://www.tonychachere.com/. She says the site will also feature exciting new recipes showcasing the Bold Seasoning.

"The Bold Seasoning is perfect for those dishes that need a punch of heat to jump-start the taste buds. It turns a simple dish into a signature dish by enhancing the flavors of food with spice - without overwhelming. Anyone who has visited Louisiana and enjoyed our incredible food will certainly welcome this new addition to our product line," she says.

Tony Chachere's® Creole Foods began in 1972 as a retirement hobby for Louisiana chef Tony Chachere. That year, he published Cajun Country Cookbook, fulfilling a lifelong dream to record the recipes of his beloved South Louisiana cuisine. In 1980, Tony semi-retired at age 75, leaving the day-to-day operations of Tony Chachere's® Creole Foods to his son Alex and grandson, Don. Today, Tony Chachere's® Creole Foods is still owned and operated by the Chachere family out of Opelousas, LA, though it is currently transitioning into a new state-of-the-art facility with over 75 full-time employees.

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