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Oct 7, 2009 2:09 PM by Jthibodeaux

The Grand 16 Implements New Rules of Etiquette

Lafayette, La. (October 6, 2009) - The Grand Theatre Lafayette 16, managed by Southern Theatres, L.L.C., announced new rules of etiquette that are being implemented with their new and improved cell phone policy. In response to customer comments and demands, there will now be a zero-tolerance policy for any use of cell phones during the movie presentation including phone calls, emails and texting. Moviegoers will be asked to turn their cell phones off or change the setting to vibrate before entering the auditorium. In an effort to make the experience enjoyable for everyone, any patron not abiding by the new policy during the screening will be asked to leave without a refund.

"Our guests come to the movies for an experience," said Ronald Krueger II, COO of Southern Theatres, L.L.C. "They come for the excitement of the big screen, dim lights, escapism, entertainment, and surround sound. The constant interruptions of cell phones are not what our customers pay for. We are hoping to rekindle the magic of going to the movies by eliminating the distractions."

All Grand Theatres are state-of-the-art, featuring stadium seating, 3D capabilities, digital sound, high-back rocker seats, a specialty café, and a game room. Grand Theatre patrons enjoy the latest technologies and amenities available, a signature trademark of Southern Theatres' first-class customer service and entertainment experience.

About Southern Theatres
Southern Theatres, L.L.C., managed by George Solomon, CEO, was formed in May of 2002. George has been in the theatre business with his family for over 50 years and launched Southern Theatres, L.L.C. to develop and operate state-of-the-art multiplex stadium-seating movie theatres.
In April 2005, Veronis Suhler Stevenson (VSS) made a $30-million equity investment in Southern Theatres, L.L.C. VSS is a private equity and mezzanine capital fund management company dedicated to investing in media, communications and information industries in North America and Europe.
Southern Theatres, L.L.C. is responsible for the daily operations of The Grand Theatres and AmStar Cinemas in 18 locations with 268 screens in Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina and Texas. Southern Theatres, L.L.C. is headquartered in New Orleans, La. For more information, please visit www.thegrandtheatre.com.

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