Aug 23, 2014 4:18 PM by KATC
Cox Sports Television received an email from the NFL in regards to the 'Slap Ya Mama' Red Zone sponsorship. The letter stated," in light of the domestic violence issues facing the NFL, they have instructed CST pull the Slap Ya Mama logo from our enhancements in the last game, Thursday, August 28..."
In an email sent to "Slap ya Mama Cajun Products" on Tuesday, August 19th, CST representatives said they will work to provide equal value for the loss of the Red Zone enhancement and are eager to discuss other options. The actual spot advertisements will remain in place.
The NFL sent a memo on Thursday, August 21, stating the league no longer allows virtual signage on the playing field in any NFL game telecasts, effective immediately and for the remainder of the preseason. The memo went on to say "certain advertisers and brands are not consistent with League's standards and messaging."
In response, "Slap Ya Mama" Vice President of Marketing, Jack D. Walker said, "We've been doing this for three years with no complaints. People who know our brand 'get it' but all of a sudden, after three years, the NFL doesn't. We are really shaking our heads over this one! We're fun loving and enjoy great tasting food. We also love football, especially Saints football! Maybe they just don't understand our culture. What a shame!"
Walker says the NFL's decision hurts them because the Slap Ya Mama Red Zone promotion is the company's biggest advertising commitment of the year, and feedback from customers indicates it is very popular from all over the world.
The origin of the "Slap Ya Mama" slogan refers to a loving slap on the back and a kiss on the cheek to your mama. It's a thank you for preparing a great tasting dish.