Sep 1, 2010 9:31 PM by Alison Haynes
ATLANTA (AP) - The music monthly Paste has printed its last
magazine after struggling financially for more than a year.
Editor-in-chief Josh Jackson said Wednesday that the publication
based in suburban Atlanta will keep its popular website going but
will no longer send print copies to its more than 200,000
subscribers. The entire staff of nine employees was cut. The three
main managers - including Jackson - are staying on for now to run
the website, Jackson said.
Last year, the magazine asked readers to donate money to help it
stay afloat, drawing thousands of dollars. The donations helped
delay the inevitable, after advertising revenue dropped, Jackson
"We thought we could make it, but we ran out of fumes,"
Jackson told The Associated Press in a phone interview. "We're an
independent publication doing this out of the love of doing it."
T Atmagazine, which was published by a staff of 15, mostly 20-
and 30-somethings in Decatur, started as a website in 1998 and was
first published on paper in 2002. Each edition included a CD with
songs from up-and-coming artists.
Its website gets 1 million unique visitors each month.
Jackson said he would love to revive the print edition if he can
find the money.
In 2007, the magazine offered a pay-what-you-want subscription
deal - following in the steps of rock group Radiohead, which asked
fans to pick how much they wanted to shell out for the band's
latest album, "In Rainbows." Jackson said the promotion help
boost subscriptions, but advertising sales began drying up later
that year and never fully recovered.
The advertising bust has sunk at least two of Paste's rivals in
the last 18 months: Blender and Vibe. Others like Country Home,
Gourmet, Domino, CosmoGirl and PC Magazine have all either shut
their doors or bonverted to entirely online content.