Jan 8, 2014 2:08 PM by AP
NEW ORLEANS (AP) - An executive with the New Orleans Convention and Visitors Bureau has some advice for leaders in the city's tourism business: "Start learning Chinese."
Kim Priez said a big push to draw travelers from around the world, including an emphasis on China, is part of the New Orleans CVB's 2014 marketing strategy. The 70-page plan was released Wednesday morning during a meeting at a downtown New Orleans hotel.
Among the plans are efforts to improve on an already-flourishing tourism industry in New Orleans by increasing visits during slower seasons, such as mid-summer, and boosting mid-week tourism business.