Covering Louisiana

Jan 8, 2014 2:08 PM by AP

New Orleans tourism leaders discuss 2014 marketing

NEW ORLEANS (AP) - An executive with the New Orleans Convention and Visitors Bureau has some advice for leaders in the city's tourism business: "Start learning Chinese."

Kim Priez said a big push to draw travelers from around the world, including an emphasis on China, is part of the New Orleans CVB's 2014 marketing strategy. The 70-page plan was released Wednesday morning during a meeting at a downtown New Orleans hotel.

Among the plans are efforts to improve on an already-flourishing tourism industry in New Orleans by increasing visits during slower seasons, such as mid-summer, and boosting mid-week tourism business.

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