Mar 3, 2014 11:27 PM by Alex Labat
For over 17 years, "Sew What" has been the place where Mardi Gras is made. "We make Mardi Gras costumes, obviously. The Krewe of Rio, stage costumes, all of the float rider costumes for the parade. We do the Courier de Mardi Gras costumes, with the screen masks and the capuchons", says Karen Thibodeaux. She's made a "courier" out of Mardi Gras. She's been making costumes for over 30 years, and says it's that local touch that keeps people coming back every year. "And when people come in we go really want Mardi Gras to be fun for them. So we go the extra distance to have them find exactly what they want, and if they don't I will make it for them", says Thibodeaux.
And when Mardi Gras is your full-time job, letting the good times roll is part of your job description. "Everyone is allowed to express interest in creative thought. They're encouraged. She's really good with helping people find their niche", says one of Thibodeaux's employees. The Branch business has seen their business double every year since branching out into the traditional Courier de Mardi Gras outfits, and when asked what they do after the parades finish rolling, everyone I spoke to says, "Sew What?!". "Last year we started two weeks after Mardi Gras sewing for this years season, and I don't think we should put it off that long this year", says Thibodeaux.