Covering Louisiana

Jan 28, 2011 12:26 PM by Press Release

Lt. Gov. Dardenne Goes to NYC to Promote State Tourism

Lt. Governor Jay Dardenne will travel to New York City next week on a one day trip to promote tourism in Louisiana. Dardenne will be interviewed by television media across the nation on Feb. 2.

Dardenne also will meet with various magazine writers in hopes of gaining coverage of Louisiana's many travel opportunities.

"With several exciting events this spring, I am eagerly awaiting the opportunity to market the state on a national level," said Lt. Governor Dardenne. "I look forward to touting all of Louisiana's best assets to let people know that our seafood is safe and that numerous adventures await visitors to Louisiana."

Dardenne will work to mitigate false perceptions caused by the BP Oil Spill. Impacts of the BP Oil Spill were quantified in a recent Tourism Economics Study commissioned by the Louisiana Office of Tourism. This study projected lost visitor spending to total $295 million through 2013. The study also reveals that 26% of Louisiana's potential leisure travelers cancelled their plans in the wake of the spill.

"Tourism is a $9 billion industry in Louisiana. We hope with an increase in traditional marketing and public relations we can bounce back from the oil spill before 2013," said Lt. Governor Dardenne.

During interviews Dardenne will highlight seafood safety, the carnival season, upcoming festivals across the state and the numerous opportunities for adventure tourism.

 

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