Posted: Oct 1, 2010 6:36 PM by Melissa Hawkes
Updated: Oct 1, 2010 6:36 PM
Louisiana's reputation as a Sportsman's Paradise may be in jeopardy.
Lieutenant Governor, Scott Angelle, said "Louisiana is at one half of the national average when it's comes to outdoor recreation expenditures...in the Sportman's Paradise, that came as quite a surprise."
Alison Miller, Executive Director of the Vermilion Parish Tourist Commission, said "it did start with the economic downturn and then it did come back up and then we saw more of a downturn because of the BP oil spill."
The Louisiana Office of Tourism is hoping to remind outsiders how much the state has to offer through social media. Officials are asking residents to take pictures and videos while they are enjoying the outdoors or taking part in cultural events. The hope is that you jump online and post them on the Louisiana Travel Facebook page or click on Youtube and share your travel adventures...tagged "Reel Louisiana."
Miller said, "I think it's another marketing tool that's valuable and it's free. So it's very economical, especially when you are looking at ways to stretch your tourism dollars."
State tourism officials are hoping this free approach works because right now, even neighboring states are faring better than the Bayou State.
"Other states have a little bit more in their advertising budget and they have a little bit different to offer," Miler said.
The state also has plans to use five million dollars in funds from the BP oil spill to help boost tourism