Mar 1, 2012 7:22 AM by Cecilia Stevenson

Local Parents start Clothing Company to Fulfill Niche

Local Parents start Clothing Company to Fulfill Niche

JV Clothiers specializes in gear for little fans

LAFAYETTE - Two local couples have partnered to launch a children's clothing company to fill a void in the boys' collegiate apparel market.

Marcus Mire, a local CPA, and wife Stephanie, as well as local attorney H.L. "Rye" Tuten, III and his wife Lainey, are pleased to announce the launch of JV Clothiers, an officially licensed, high-end clothing company specializing in boys' UL and LSU apparel.

"Simply put, JV Clothiers was started by two moms and two dads who wanted more for their sons in terms of collegiate wear," explained Marcus Mire, Co-Owner & Director of Finance & Accounting for JV Clothiers. "Our son had a jersey, but we could not find high-quality, "preppy" attire. After much research we learned that no company was producing high-quality collegiate attire for young boys, so we stepped in!"

Within a week of developing the idea, the JV Clothiers team formed an LLC, obtained a tax identification number, and secured a domain name. In following weeks Marcus and Rye visited retailers in Lafayette and Baton Rouge to legitimize the idea and need.

"Boutique owners were pleasantly surprised to see two dads enter their store with a quality product they needed," said Rye Tuten, Co-Owner and Director of Sales & Licensing. "Every store owner or buyer had the same reaction - that they did not have anything like our products. It was very exciting," added Tuten.

A well-researched and detailed business plan and product line sheets were submitted to the Collegiate Licensing Company (CLC) for approval to produce "officially licensed collegiate apparel" for LSU and UL-Lafayette. (As per the CLC website, obtaining a license through CLC for one of its member institutions is a process that will require a great deal of thought, research, and commitment. With more than 2,500 companies already licensed to produce a wide range of products, only those companies that can exhibit a commitment to the collegiate market, have established production and distribution capabilities, and/or offer a new or unique product will be granted the opportunity to obtain a license.)

JV Clothiers received approval from CLC and, ultimately, UL-Lafayette and LSU and is currently licensed to produce boys' shorts (gingham and solid), polo shirts, and belts for LSU and UL-Lafayette.

Additional schools and products are already in the works.

"Our plan is to continue to add schools to our line-up," said Stephanie Mire, Co-Owner & Director of Marketing & Brand Management. "We were very surprised to learn of the void, from most universities, in the young boys' market and know there are many other parents like us wanting to dress their son in their school colors."

"Fall products such as quarter-zip sweaters, corduroy pants, and long sleeve polos are being developed and tested," added Lainey Tuten, Co-Owner and Director of Design & Fashion Merchandising.

JV Clothiers gear will be sold online at and found in children's boutiques in Lafayette, Baton Rouge, Denham Springs and Metairie.

Contact: Stephanie Mire




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