Feb 14, 2012 11:09 PM by Maddie Garrett

Local Florists Say V-Day is More Than a "Corporate Holiday"

Valentine's Day can get a lot of flack, often called nothing more than a "corporate holiday." But this day of romance and gushy gifts actually helps pump up the economy, especially for small businesses in Acadiana.

Employees at Leona Sues Florist didn't get much sleep last the night before Valentine's Day. It's their biggest day of the year, with hundreds of orders to fill.

"Around 500 is our goal, and we limit it because of the number of drivers we have available, so we can't do more than drivers we have to get them out," said owner Annie Alleman.

Alleman hired extra help to get the job done, including 15 drivers, 5 designers and friends and family to pitch in.

One of those friends is Lisa Vinson. She's a full-time employee with quite a few Valentine's Days under her belt.

"It's exciting and it's very fun, just to see the reaction of all the people whenever you're giving them their flowers," said Vinson.

And surprise, after surprise, Vinson made dozens of deliveries in just one day.

All the extra green means more "green" for their business and gives them the push they need to get through the rest of the year.

"This is the holiday that will help us to make some extra money to carry us through some of the slower times," said Alleman.

The benefits of Valentine's day for a family-run business with all local customers might just make you think twice before becoming a V-Day nay-sayer.



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