Jun 6, 2013 6:33 PM by MELISSA CANONE
LAFAYETTE - "It's 3 p.m. Where are your kids?"
The Acadiana community will be asked that question many times in the coming months, as a new billboard campaign rolls out from the Boys & Girls Clubs of Acadiana.
It's just one of several messages designed to remind local citizens of the important role Boys & Girls Clubs play in the lives of children during the non-school hours. The billboards will appear courtesy of Lamar Advertising Company, who will post them for the Clubs free of charge.
The messages are part of a nationwide initiative by Boys & Girls Clubs of America (BGCA) to highlight the key issues affecting young people, according to Chief Professional Officer, Chris Martin from the Boys & Girls Clubs of Acadiana.
"Community-based organizations like Boys & Girls Clubs have proven vital in helping kids graduate from high school, achieve a healthy lifestyle, and develop good character traits, which are the key ingredients to becoming a caring, productive citizen and leader," said Mr. Martin. "We want this campaign to serve as a call to action to everyone who cares about children, our community, and the future of our nation."
The Great Futures campaign will raise awareness for the Boys & Girls Clubs of Acadiana and the more than 4,000 other Clubs around the country. The Great Futures ads are part of a nationwide partnership between BGCA and the Outdoor Advertising Association of America (OAAA) resulting in the posting of out-of-home messaging across the country in a variety of venues, including billboards, bus shelters, shopping malls, taxi tops and airports. BGCA was named an OAAA national public service partner in 2008.
"Boys & Girls Clubs of America is an organization dedicated to helping our nation's young people and we can think of no better cause where we could lend our support," said OAAA President and CEO Nancy Fletcher. "Our member companies are good community citizens and their willingness to post this campaign for free is just another example of their dedication to the community."
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