Oct 28, 2009 9:59 AM by sleonard

LALA predicts end of MP3 format

LOS ANGELES (AP) - Online music retailer Lala is predicting the end of the MP3 format with its new iPhone app. It allows users to buy the right to stream songs for an unlimited time from a digital
locker for just 10 cents. The songs are lower quality than iTunes, but they load faster. Users can play songs even if they don't get cell phone reception. Lala co-founder Bill Nguyen (WIN) says,
"There's no downloading, no links to click on. It's just there."
The app will be free and will debut next month -- pending approval from Apple.

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