Covering Louisiana

May 16, 2013 1:20 PM by MELISSA CANONE

#KeepUsRollin Campaign Launches at LFEAs 'Laissez Louisiana Film Rouler'

Louisiana Film & Entertainment Association (LFEA) received extraordinary support from leading elected officials, celebrities, and entertainment industry supporters from across the State of Louisiana Tuesday evening at Celtic Studios in Baton Rouge at the "Laissez Louisiana Film Rouler" 2013 legislative event.

The event provided LFEA a platform to launch their new campaign, "Keep Us Rollin," the focus of which is to encourage both the community and legislators to support the current tax incentives by highlighting the positive economic impact the entertainment industry has on Louisiana.

Over 700 guests including Faith Ford (Hope & Faith), Sam Medina (Olympus Has Fallen), the stars of Search Party (TJ Miller, Adam Pally and Thomas Middleditch); and elected officials including Lt. Governor Jay Dardenne, Baton Rouge Mayor - President Melvin Lee "Kip" Holden, 12 Senators and 21 Representatives enjoyed live music from Mark Adam Miller, American Idol finalist Megan Miller, and Alexis Marceaux from NBC's The Voice; as well as a live stunt show and vignettes from over 20 movies and television shows filmed in Louisiana, including "Bonnie & Clyde," "Pitch Perfect," and "Search Party."

Scott Niemeyer, LFEA's Chairman of Communications, Principle of Gold Circle Entertainment ("Pitch Perfect", "Search Party") and founder of Deep South Studios said, "The Louisiana Entertainment community is very proud of the industry we have built here and this event is a testament to our commitment to growing it. This evening is an opportunity for our state legislators to meet the people whose livelihood and welfare will be greatly affected by any material modifications to the incentives that have built this industry."
Per the LED Economic Impact Report, the Louisiana entertainment industry continues to grow:

? Film Production in Louisiana grew by over 85% from 2010 to 2012.

? In 2012, the tax credit programs supported over $1.1 billion in sales at firms in the state and
$770.6 million in household earnings for state citizens.

? Net cost to the state is $164.5 million, which is down from the $170 million reported in 2010
contained in last week's Legislative Auditor Report (despite growth in the industry which
indicates greater return on investment and greater efficiency).

? Total number of jobs created is 15,184 (up from 14,000 expected by analysts).

? The LED Economic Impact Report states, "It is clear that the program is performing as designed and continues to increase the economic impact to the state."

As a final highlight, LFEA debuted their newly produced PSA and infographic demonstrating the powerful economic impact of the entertainment industry and calling the community to action; sign up, stay informed, and share the message with #KeepUsRollin. The PSA and infographic will be available at www.lfea.org.

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