Interactive Account Executive-Medical

Posted: Feb 2, 2012 11:55 AM
Source: KATC

Cordillera Interactive
Position Description: Interactive Account Executive-Medical (IAE-m)

Reports To: Interactive Director

Position Level: Sales Executive

Summary: The Interactive Account Executive-Medical will drive revenue by selling interactive marketing solutions primarily to local medical/health care providers and facilities.

Specific Responsibilities: The IAE-m is responsible for establishing revenue within the local healthcare category, generating relationships with key providers/facilities and consulting with them on all aspects of interactive marketing specifically focused on the medical community. They will establish long-term relationships and make profitable sales by:

• Building and maintaining a rock-solid working knowledge of the business/marketing challenges specific to the health care industry.

• Being able to match our products and services to those marketing challenges facing health care businesses.

• Serving as an interactive marketing consultant - with relevant health care expertise - by selling interactive marketing solutions.

• Being knowledgeable about all aspects of interactive marketing and sales, including display advertising, video, sponsorships, verticals, SEO, SEM, reputation management, email, social media, and mobile marketing.

• Staying informed about changes in the medical landscape that could have impact on how medical providers market their products and services.

• Consistently generating new healthcare revenue by bringing on new health care advertisers with long-term deals based on solution-oriented, consulting-based interactive campaigns.

• Working precisely and cooperatively with local and corporate interactive operations staff and business staff to ensure timely, accurate sales order entry; insertion order entry; campaign creative production; campaign monitoring and optimization; and billing reconciliation.

• Understanding corporate and local communications on overall interactive strategy and sales tactics, as well as, participating on the company's intranet and periodic sales conference calls.

• Reporting to the Interactive Director all pertinent market intelligence, as well as account and pipeline status reports.

• When requested, assisting in building and deploying sales-related services and collateral materials for the market.

Position Requirements: The IAE-m should have the following, or comparable, skills, abilities and experience:

A bachelor's degree in a related field and/or minimum 2 years sales, business development or related experience in marketing/selling into the health care industry.

A broad working knowledge of the fundamentals and emerging trends of interactive media sales, advertising, and marketing solutions for local businesses.

Excellent verbal, written and visual communications skills; presentation skills; and interpersonal communications skills.

Ability to balance many projects at once and establish great working relationships within the health care field.

Send resume to KATC, Vicky Cormier, 1103 Eraste Landry Road, Lafayette, LA 70506 or email vicky.cormier@katctv.com or fax 337-769-1050. KATC is EOE