Aug 30, 2013 3:30 PM by MELISSA CANONE
LAFAYETTE, La. - Pop-A-Lock announced its PALSavesKids program has rescued over 350,000 children locked in their caregivers' automobile for free. The public service program reminds busy caregivers to be hyper-vigilant of their children's presence during the hot summer months through a new call-to-action: PALSaves1-Stop, 2-Look, 3-Lock.
"Our organization receives calls virtually every day about a child who has been mistakenly locked in the family car," said Don Marks, CEO of Pop-A-Lock. "In fact, more children die of heat stroke from being locked in a car, than are killed by forward-moving accidents which is a senseless tragedy." He added, "Please follow our PALSavesKids prompt and stop and look before you lock your vehicle, but if you forget, call Pop-A-Lock immediately, along with emergency services, and we'll come open your car for free."
PALSavesKids is a free community service program that was originally launched in 1991 under its former name, Emergency Door Unlocking. Since that time, Pop-A-Lock associates have saved over 350,000 children across the country for free. The program now includes a new call-to-action: PALSaves 1-2-3; 1-stop, 2-look, 3- lock, which is accompanied by a new mascot, the PALS Puppy. The new mascot is a gentle reminder to parents to look before you lock your vehicle.