Lafayette

May 15, 2013 2:29 PM by KATC

Delta launches Spanish-language radio station

Delta Media has launched what it says is Lafayette's first Spanish-language radio station. Delta General Manager Chuck Wood says "Juan Radio" signed on the air in January at AM 1520. According to Wood, the format shift came because other formats were not delivering ratings and profit. He adds this change will allow Delta to serve Lafayette's Spanish-speaking community, which he says is a rapidly-growing market. Wood says the "Juan" format could possibly make a move to the FM dial.

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