National News

Oct 10, 2010 6:57 PM by Chris Welty

Dealership Readies for Life After Mercury

METAIRIE, La. (AP) - A longtime car dealer in suburban New
Orleans is preparing for business after the Mercury brand is gone.
The general manager of Marshall Bros. Lincoln-Mercury Inc. says
the firm will begin construction of a new dealership building in
January. Scott Preston told CityBusiness of New Orleans that he
hopes the building will be ready by next fall.
The move comes as Ford Motor Co. plans to eliminate more than
350 of its 1,100 Lincoln dealers and consolidate remaining
dealerships into 130 market areas.
Preston says Ford wants a destination Lincoln dealership for New
Orleans. Instead of the traditional mode of putting cars on any lot
with room, Preston says Ford's new business model is to build cars
for supply and demand.

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