Jan 25, 2013 7:51 PM by Allison Bourne-Vanneck

Cheap Milk Sale Stops

Everybody loves a good deal at the supermarket and so does Kenneth Daigle. But, he was surprised when he discovered that his favorite bargain at Fresh Market was gone.

"I was out of milk, I went there Tuesday, I got to the check out counter and the clerk rings it at $4.50 cents, some price in that zone," Daigle said. "And i said, "No, no, no, I'm here for the weekly $2.99 sale." She says, "Oh no, we had to stop doing that."

He didn't realize that The Fresh Market eliminated its $2.99 Tuesday promotion on milk after the Department of Agriculture and Forestry said it violated state regulations on commodity pricing.

"I got angrier and angrier. I started thinking about this, and how can a state or federal regulator tell a retail operation what they can and cannot price an item for. It made no sense to me," Daigle said.

But the state can when it comes to commodities like milk.

"Any type of commodity, the prohibition of selling below cost is because if you sell these products below cost, either one, you're marking up other products to make up for that loss of. Or two, by unfair business competition you can drive your competitors out of business. If your competitors are driven out of business, then what generally happens is that the price is marked up significantly because there is no competition," Department of Agriculture and Forestry Commissioner Mike Strain said.

But Daigle still feels that the law isn't fair, and he's determined to get his sale back. He says he's contacted the Department of Agriculture and Forestry, the Attorney General's office, and even the Federal Trade Commission.

"You go for it, you try to get this changed. So i'm just a little citizen trying to make a small change for the consumer," Daigle said.



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