News - National
CBS' Afghanistan Trip Unrewarded, A Ratings Downer
Posted: Aug 24, 2010 10:21 PM by Chris Welty
Updated: Aug 24, 2010 10:22 PM
NEW YORK (AP) - Television news divisions may be thinking twice
about ambitious travel plans.
That was the ominous message delivered to the "CBS Evening
News" last week. The Nielsen Co. said Katie Couric's broadcast
reached just under 5 million viewers, a low point for evening
newscasts for at least two decades and probably much longer.
The week's centerpiece was a two-day trip to Af5hanistan, where
some striking work was done by Couric and reporter Terry McCarthy.
Each of those telecasts had fewer than 4.7 million viewers.
Executive Producer Rick Kaplan says the low ratings aren't a
surprise. He says he makes no apologies for the trip.
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