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Feb 7, 2011 12:03 AM by Chris Welty

Big "Dough" for Pizza Parlors on Super Bowl Sunday

While some hit up the bars and restaurants this Super Bowl Sunday, many chose to stay at home and order in. Pizza was a popular choice, and as KATC'S Chris Welty reports it was great for business.

Phones were ringing off the hook at local pizza joints hours before the big game. Fans opting to order out and take advantage of the special offers. Adrianne Wilson says "Cause it's game day and I don't have to cook you know. Something simple and easy."

Something easy that's keeping pizza chains fully staffed and making big dough. Steve Connell, Operating Partner with Dominos Pizza in Abbeville says Super Bowl Sunday is one of the busiest sales day of the year. "Just like the teams playing in the Super Bowl, halftime we review the stats. We have all our numbers from past years and the history of our business to know that it is going to be busy so we are well prepared for it in advanced."

Both officials with Domino's and Deano's Pizza say that hours before kick off is their busiest time of the day, but business tends to rise back up later in the evening. "It picks back up around halftime and a lot more people are coming in to get their food right between that mid-game seeing what the score is."

At Deano's Pizza they say that they pre-rolled several hundred pizzas before the influx of orders on Super Bowl Sunday. "We prepped a little bit more dough and rolled a little bit more pizzas...ordered a little bit more for the super bowl."

Although the employees are busy in the kitchen, they do get to catch bits and pieces of the game.

"On and off. On and off. As the customers come in and leave." "Unfortunately there are no tv's in a domino's pizza store, but we do have a radio in the backroom somewhere where we try to keep tabs on what's happening with the games."



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