Apr 24, 2013 5:59 PM by MELISSA CANONE
LAFAYETTE, La. - BBR Creative, the official advertising agency for the 2013 Festival International de Louisiane, has launched their own interactive Festival Field Guide, identifying distinct personalities likely to be encountered at music and arts festivals across Louisiana.
Creative Director Cathi Pavy says, "We are honored to work with Festival International on their 2013 marketing materials, but we felt compelled to do more. BBRFest.com represents our passion for the event, the people of Festival and all it does for our city."
The BBR Fest website features depictions of common festivalgoers, with the option to submit ideas for additional festival personalities. The website content can be easily shared via social media, and users can even download festival characters to be used as an avatar (profile picture) on their personal social media profiles.
Look for Festival Field Guide posters around downtown Lafayette, or visit www.BBRFest.com to see the official BBR Festival Field Guide and request your own festival character.